Establish the baseline
Confirm website objectives, priority markets, existing traffic, conversion data and real operational constraints.
GOOGLE SEO
Systematically review technical foundations, page structure, content coverage, external signals and conversion paths.
The deliverable should be an evidence-based issue list with impact, priority, dependencies and a method for validating each fix.
Confirm website objectives, priority markets, existing traffic, conversion data and real operational constraints.
Collect evidence across technical behavior, content, internal links and page experience using representative samples.
Prioritize work by impact, cost, dependency and validation method instead of treating every warning as equally urgent.